That Sugar Movement

Blog

Drink manufacturers promise to cut sugar content

shutterstock_286809176 (1)

Over in the UK, food and drink manufacturers have pledge to cut the sugar content in their products. This comes ahead of a decision by the British government in relation to a sugar tax levy designed to curb childhood obesity.

Companies such as Kellogg’s and Coca-Cola have vowed to introduce a series of “unprecedented” which they claim will help reduce Britain’s sugar consumption by a fifth.

Here are some points from a recent article on the topic:

  • The measures include promises to avoid targeting the under-16s, as well as introducing smaller, healthier products.
  • Even though Coca-Cola has vowed to reduce levels of sugar in its products, it’s believed that its signature product – Coke – will not be undergoing any changes in relation to sugar content.
  • It has been estimated a 20 per cent sugar tax could raise up to a £1bn a year.
  • Kellogg’s says it will cut 723 tons of sugar next year from all its cereals, such as Frosties and Coco Pops, by 2016 — although it would not specify any proportions.
  • Levels in Frosties and Coco Pops are about 35 per cent and it is thought they will aim to get them below 20 per cent.
  • The makers of Lucozade and Ribena are aiming to cut sugar by ten per cent by 2018, and 20 per cent by 2025 or sooner.
  • Other soft drink giants such as Pepsi and Britvic will also ban TV adverts aimed at children and billboards near schools will also be scrapped.
  • Coca-Cola, which owns a range of soft including Lilt and Sprite, is part of an industry-wide pledge to cut sugar consumption by 20 per cent before 2020 but the company — which cut the calories in its drinks by five per cent in 2014 — is only promising another five per cent drop over the next nine years.
  • It is reported that the seven teaspoons of sugar currently in the Coca Cola’s best selling red 330ml Coke can will stay the same.

Follow the link to read the full article.

That Sugar Movement - Sign up to unlock 24+ recipes

Sign up to Unlock 24+ FREE, Healthy, Low Sugar Recipes!

Join our 400,000 community members on their journey to cut hidden sugars!

Loading...

Content Unavailable

We're sorry this content is only available to users in Australia and New Zealand.

Back to home
That Sugar Movement