It was while filming That Sugar Film that Damon Gameau learned of the achievements made through the work of community owned and directed organisations such as the Mai Wiru Regional Stores Council, Nganampa Health Council and Ngaanyatjarra Pitjantjatjara Yankunytjatjara Women’s Council (NPY Women’s Council). Determined to support the APY communities in their mission to take control of their nutrition and improve their health status, Damon founded The Mai Wiru (good food) Sugar Challenge Foundation in 2014.
strong community of people kicking sugar habits and living a healthier life.
An expert team
of dietitians and nutritionists.
More than 60%
of individuals were motivated to reduce sugar intake after watching That Sugar Film, compared to 2% from advice from doctors.
A one-off payment of $79 to give you the tools you need for a healthier life for you and your family to ditch diets forever!
Reshaping our Future
With two in three adults overweight or obese, and our children following the same fate, we believe everyone should be empowered to create their healthy future.
Since the launch of the film, we’ve been working hard at That Sugar Movement to build nutritional literacy so that people can have the practical knowledge and tools to make better food choices. At home, in our communities, at school and in the workplace across Australia and New Zealand.
Individuals and Families
You don't need to quit sugar, just learn where it's hiding
Early Learning and Education
Helping educators help our kids and their families
Teaching our children healthy habits, today and tomorrow.
Boost the health and wellbeing of your people.
Watch the movie that started That Sugar Movement
“A DEFINITE MUST-SEE FILM!”
Jamie Oliver Chef, Author and Healthy Eating Advocate