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Coca-Cola cuts sugar in Coke Life

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From April, Coca-Cola will be putting 45% less sugar in its Coke Life bottles as pressure mounts for food and beverage companies worldwide to reduce sugar in their products. Coke Life contains a mixture of sugar and stevia plant extract for sweetness. Soon a 330ml can of Coke Life will contain 19 grams of sugar.

Here are some points from a recent article on the topic:

  • Sales of Coke Life have fallen from a peak of £4.2m in the month after its launch to as low as £1m in November 2015, according to IRI data, but the company said it was seeing strength in repeat purchases by loyal customers.
  • With the company setting itself a target for low and no sugar drinks to account for 50% of sales by 2020, it has previously attempted to address weak Coke Zero sales by redesigning the can.
  • UK marketing chief Bobby Brittain said last March that 50% of consumers did not realise Coke Zero did not contain sugar. It is possible there is similar confusion with Coke Life.
  • Coke’s changes come as it emerged Kellogg is planning to strip an unspecified amount of sugar out of Frosties and Coco Pops.

Follow the link to read the full article.

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