That Sugar Movement

So what’s it all about?

THAT SUGAR FILM is one man’s journey to discover the bitter truth about sugar. Damon Gameau embarks on a unique experiment to document the effects of a high sugar diet on a healthy body, consuming only foods that are commonly perceived as ‘healthy’. Through this entertaining and informative journey, Damon highlights some of the issues that plague the sugar industry, and where sugar lurks on supermarket shelves. THAT SUGAR FILM will forever change the way you think about ‘healthy’ food.

"We are not focusing on the wonderful natural sugars found in whole fruits and vegetables. Our goal is to help people reduce the amount of added sugars they are consuming."

Damon Gameau

The Experiment

Damon only eats the perceived ‘healthy’ foods that are in fact laden with hidden sugars like low fat yoghurt, muesli bars, juices and cereals.

The film features guest cameos from the likes of Stephen Fry, Isabel Lucas and Brenton Thwaites, interviews with Gary Taubes, Michael Moss and Dr Kimber Stanhope plus a rocking soundtrack including Depeche Mode, Peter Gabriel and Florence and the Machine.

But we are looking to do so much more than just the film. Our aim with this website is to provide a place of learning, inspiration and action. You can access free recipes and e-books, find out how to host your own screening of the film, order a School Action Toolkit and participate in our schools activation program, as well as Damon’s tips and methods to explain how he got healthy again after his experiment. You can also take action to help reduce the sugar content in school canteens and in a very special Aboriginal community that we visit in the film.

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That Sugar Movement